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AI’s Role in A Successful RGM Strategy In today’s world, CPG companies face a unique challenge – maintain and maximize top-line while lowering spend. Solving this challenge through RGM is often a balance between predicting consumer behavior across channels and analyzing data from assortment, distribution, and promotion activities.  A recent study by the Boston Consulting Group (BCG) found that CPG companies can… Read More »AI’s Role in A Successful RGM Strategy

The pandemic has changed the way people shop. Companies relying on predictable consumer behaviour are struggling. While commodity-based companies saw a huge growth during the pandemic due to panic buying, many others suffered devastating blows to their supply chains, production, and sales.  While some companies saw steady organic growth even during this time, the importance of having strategies in place… Read More »Why A Robust Revenue Growth Management System Is Crucial for a CPG Manufacturer in 2022

Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 3 The retail landscape is witnessing a sweeping disarray of changes which has created immense pressure on CPG companies. Firstly, consumers have strayed from the traditional path of purchase, with a rise in e-commerce sales from a mere 4.2% in 2010 to 13.6% in 2021. They now use… Read More »Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 3

Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 2 CPG companies collect a vast variety of data which is market-specific and channel-specific such as Point of Sale data, brand and loyalty data, Channel data, shopper research, D2C sales analysis, social media data, third party data like Nielsen and so on. Taking a leaf out from Harnessing… Read More »Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 2

Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 1 Did you know that if CPG companies effectively scale their Revenue Growth Management (RGM) capabilities, it can result in a 3-5% increase or more in margin? RGM enables stakeholders to gain a holistic view and identify gaps such as low ROI trade spends, ineffective assortment, or poorly… Read More »Unlocking Business Value and Boosting ROI through Revenue Growth Management – Part 1