AI’s Role in A Successful RGM Strategy
AI’s Role in A Successful RGM Strategy In today’s world, CPG companies face a unique challenge – maintain and maximize top-line while lowering spend. Solving this challenge through RGM is often a balance between predicting consumer behavior across channels and analyzing data from assortment, distribution, and promotion activities. A recent study by the Boston Consulting Group (BCG) found that CPG companies can… Read More »AI’s Role in A Successful RGM Strategy