Mridula V

Capitalizing On the Wave of Uncertainty with Promotions 

    Capitalizing On the Wave of Uncertainty with Promotions  Several industries and their respective consumers have been greatly affected by the pandemic. The Nielsen IQ 2022 Consumer Outlook online survey reveals that 74% of global respondents believe that their priorities, and resulting shopping habits, have been impacted by the COVID-19 pandemic. Here’s an interesting read on the trends and patterns observed… Read More »Capitalizing On the Wave of Uncertainty with Promotions 

    Creating an Optimal Pricing Strategy with Data 

      Organizations that nail an effective pricing strategy are able to actively respond to market volatility, generate value swiftly and as a result, boost their top-line growth. To be equipped with an effective pricing strategy, CPGs need a strong internal capability that is fueled by data to turn opportunities into value offerings and maximize profits over time.  There is enough evidence… Read More »Creating an Optimal Pricing Strategy with Data 

      Can Integrated CPG Solutions Help in Boosting Top-Line Growth?

        Only businesses that are analytically mature are able to deliver value to their customers and open new avenues for revenue growth. To achieve complete analytical maturity, businesses need to ingest data from various operational systems, combine them into a lone source, perform various cleaning mechanisms and analyze it. In other words, to achieve analytical maturity, businesses need to unify their… Read More »Can Integrated CPG Solutions Help in Boosting Top-Line Growth?

        The Pandemic’s Effect on CPG Companies – A Trends and Patterns Overview

          The Pandemic’s Effect on CPG Companies – A Trends and Patterns Overview The pandemic has changed the way we interact socially and with brands. While some stocked up on necessary supplies for the lockdowns, supply chains were disrupted, retailers were forced to shut down and CPG companies struggled to ensure skyrocketing demands. Although global trade fell by 8.9% in 2020,… Read More »The Pandemic’s Effect on CPG Companies – A Trends and Patterns Overview