Why Guess When You Can Forecast?
Why Guess When You Can Forecast? The Consumer-Packaged Goods (CPG) industry has been facing challenging scenarios in the recent past. CPGs are struggling to keep up with trends including evolving consumer behaviors, purchasing patterns, and disruptions in global supply chains. However, leading CPGs have realized that they can no longer afford to ‘respond’ to consumer demand but need to forecast… Read More »Why Guess When You Can Forecast?